The Client
OPTIS Consulting provides Source-to-Pay Transformation services through advice, implementation and adoption guidance. The company focuses on cloud-based SaaS procurement solutions like Ivalua, Coupa, and SAP Ariba.
Optis 2.0
The company, in taking on Goliaths in their industry, rebranded to feature their independent spirit, and service philosophy by taking on a bold new look. All their marketing materials needed to be updated to communicate the new identity. With a long standing partnership, OPTIS trusted me to use the style guide, and rebuild their library of case studies and to develop custom infographics and promo pieces.
With a long standing partnership, OPTIS trusted me to interpret key design elements and to develop custom infographics and promo pieces.
Case studies developed for the new identity, featuring custom infographics
Original OPTIS identity
The Deliverables
OPTIS required marketing materials to demonstrate the ROI implementation value and expertise across industries. The materials needed to be a mix of sophistication, explanatory technology and salesmanship.
I started working with the client to develop an InDesign template for case studies, focusing on a cohesive brand look with easy to scan information and meaningful data point highlights. The series could be utilized by the marketing team singularly to demonstrate industry expertise, or as a group to show breadth.
